Aurelia
Nine-course tasting menu, online reservations, wine program — now with a candlelit ambiance loop: steam, plating, quiet room tone.
View live demoCustom sites for ambitious businesses
Forged to beunforgettable.
Your business. Forged online.
Powerful, custom-coded websites with the hosting, upkeep, and search foundation to keep your business sharp long after launch.
San Diego, California Building for businesses anywhere
Four industries. Four distinct worlds.
Forged to be unforgettable.
Selected work
See what
we build.
Four industries. Four completely different visual worlds. Watch each site move, then open the full experience.
Sterling Estates
Property listings and a home valuation form — now opening on an aerial drone flyover, with a monthly-payment estimator on its listings below.
View live demoThe difference,
in one drag.
Most local businesses are still sitting on the left. Drag the handle and watch the same business become the kind of site customers trust on sight.
After — Ember & Iron
Before — the typical site
Both sides are generic mock-ups built for this demonstration — the “before” is not a real business.
Inside the demos
Details that
do the selling.
Two of the interactive extras we build into client sites — try them here. A treatment finder that turns browsing into a booking, and a payment estimator that answers a buyer's first question on the spot.
Lumière Med Spa · Treatment finder
Find your treatment
Tell us what you would like to work on — pick any that apply — and the finder leads with the treatment that fits best.
Your concerns
Recommended for you
Pick a concern above
Your recommendation appears here — the same flow Lumière clients use before they book.
Sterling Estates · Payment estimator
What would it cost a month?
The estimator on Sterling's listings — move the numbers and the monthly payment keeps up, no email required to see it.
Loan term
$6,321 / month
- Loan amount $1,000,000
- Down payment $250,000
Principal & interest only — taxes, insurance, and HOA are not included. Sample estimator, as it appears on the Sterling demo.
Make it yours
See your name
in the frame.
Choose a direction, type your business name, and watch one of our concepts become yours.
Want this built for your business?
Tell us where to send it — we will mock up your homepage with your name on it. No cost, no obligation.
Meet the founder
Built with
something at stake.
“I'm Ryan Fortin, founder of Ember & Iron. I started this because I kept seeing good businesses hidden behind forgettable websites. Every site we deliver is custom-built — no templates, no shortcuts. Your business, forged online.”
Ryan Fortin · Founder · San Diego, CA
What we do
Built hard.
Runs smooth.
From first sketch to daily upkeep, we make the technical side disappear—so you can focus on the business your site is built to grow.
Custom-coded websites
No templates. No page builders. Every page is designed and coded around your business, your customers, and the action you want them to take.
Hosting & maintenance
We keep it live, secure, updated, and ready for the next change. When something needs attention, you have one team that already knows the site.
SEO that compounds
Foundational SEO is included with every build. Ongoing growth plans add consistent optimization and clear reporting for businesses ready to rank higher.
Straightforward pricing
Start strong.
Stay sharp.
One focused build fee, then the level of ongoing support that fits your goals. No mystery line items.
Every plan includes hosting, security, and updates — you never touch a thing.
Custom build
$750–$2,000
A one-time investment, scoped precisely to the site your business needs.
- Strategy and conversion-focused page plan
- Original responsive design for every screen
- Custom-coded, fast-loading build
- Core on-page and technical SEO
- Contact forms and business integrations
- Launch, domain connection, and final QA
Care plan
$99/month
Quiet, dependable care that keeps your site polished, secure, and current.
- Managed premium hosting
- Security monitoring and updates
- Performance and uptime checks
- Backups and technical maintenance
- Routine text and image updates
- Direct support from the team that built it
Growth plan
$249/month
Everything in Care, plus a disciplined search-growth program.
- Everything included in Care
- Ongoing on-page SEO improvements
- Local search optimization
- Content and keyword opportunities
- Monthly traffic and visibility report
- Priority updates and strategy guidance
No contracts on monthly plans — cancel anytime with 30 days' notice.
Price estimator
Build your ballpark.
No “book a call to learn the price.” Pick your business, your size, and your features — the estimate builds itself from the same bands above, line by line.
How many pages?
Features — tap to add
After launch
Your ballpark
$1,000
+ $99/month · Care plan
A ballpark from our published $750–$2,000 build range. Your exact price is scoped in writing before any work starts — it never grows mid-build.
Request this buildThe process
From spark
to launch.
You see the direction before you commit. Once it is right, we handle the build and keep handling it.
Free demo
We pitch you a focused concept so you can see the opportunity, not imagine it.
You approve
We align the scope, content, and direction before production begins.
We launch
Your site is built, connected, checked, and put to work for your business.
We maintain
Hosting, updates, fixes, and growth remain handled for the long haul.
Straight answers
Before
you ask.
The questions every business owner asks before handing someone their website — answered the way we would want them answered.
How long does a build take?
Most sites launch in two to four weeks once we have your content. You see the design direction first and approve it before we build — nothing goes live until it looks right to you.
Do I own my website and my domain?
Yes. Your domain is registered in your name, and your content — your words, photos, and brand — is yours. We build and manage the site; we never hold it hostage. If you ever move on, your domain and content go with you.
What do you need from me to get started?
Very little. A conversation about your business, any photos or a logo you already have, and the details customers need — hours, services, contact information. We handle the design, the code, the hosting, and the domain connection.
What if I want changes after launch?
That is what the monthly plans are for. Routine text and image updates are included — send us the change and we make it. Larger additions are scoped and priced up front, so there are never surprise bills.
What happens if I cancel?
Monthly plans are month to month — cancel anytime with 30 days' notice, no contracts and no cancellation fees. Your domain and your content remain yours, and we will help hand things over cleanly.
Let’s build something
Ready for
the first spark?
Tell us about the business and what the current site is—or is not—doing for you. We will take it from there.
Prefer email? ryanscottfortin1@gmail.com